The owner driving his yellow bronco in the desert.

We help car guys sell more parts!

Say Hello




The Owner with Jeff from Bronco Graveyard in front of the yellow bronco at SEMA
The Owner with Jeff from Bronco Graveyard in front of the yellow bronco at SEMA

It all began with the restoration of a 1970 Ford Bronco in my parent’s driveway, I didn’t even own an Internet-connected computer let alone know the first thing about how to write software. I started trading parts with Jeff Trapp at Jeff’s Bronco Graveyard which eventually lead to my dream job surrounded by Bronco parts. It wasn’t long before I had visions of how the Internet could help Jeff reach more customers at a lower cost. There was one key aspect that I knew would be critical for success, it needed to be easy to use both for Jeff and for his customers.

At Web Shop Manager, we believe in making online success practical and simple for our customers. We meet your challenging goals by engaging the talent and passion of our team, who believe there is always a better way. By clearly defining, planning and guiding your vision through our Success Process, we are able to deliver on your expectations. This has been proven year after year with our sustained 99% customer retention rate. We are committed to building life-long partnerships with you and your business.

With over 20 years of direct industry experience and a partnership approach, Web Shop Manager has helped over a thousand businesses worldwide. We exhibit at the SEMA show each year and our team is at over a dozen key shows and racing events each year to support our clients. From award-winning website design and customer service to sophisticated product data expertise, Web Shop Manager is your eCommerce success partner.

-Dana Nevins

Dana Nevins
Founder & CEO


Extreme Ownership

Think of a kid who steals a cookie from the cookie jar and tells on himself to his parents. That kind of ownership.

The Owner with speaking at a conference


Deliver Excellence

We deliver not only an excellent website, but excellent service. Delivery charge waived of course. We can’t say the same for the pizza though.

Two racecars at the finish line with award symbols in the background.


Clear Communication

Pure unfiltered honest communication. No CB radio required. We give and welcome feedback. With no feedback if you catch my drift.

Two people with laptops smiling comunicating about a project


Growth Mindset

Our mindset grows faster than your high school biology project. We look out for the next best thing so you don’t have to.

A desktop computer screen with multicolored lines in a graph showing growth.


Drive Impact

We love to Drive Impact, to your bottom line, not into the guardrail at 200mph!

A laptop with charts and a calculator showing value.


Have Fun

We have fun doing what we do. More than a Chuck E. Cheese birthday party…which doesn’t set the bar too high actually. Trust us. We have fun I promise.

The WSM team at the christmas party.

Our Accomplishments

Official SEMA Exhibitor

99% Client Retention

$1 Billion in Transactions

3x Gold W3 Award Winner

Inc. 5000 Ranked

20 Years

Industry Experience


Brands Available


Satisfaction Rating


Up-time Guarantee



  • January 2000

    Founded in 2000

    Where it all began. Dana saw the value and need to provide an elegant solution for the automotive industry.

  • March 2003

    Moved to san Diego

    The company changed location to sunny San Diego, allowing for easy access to southwestern auto events like SEMA

  • August 2007

    First Fortune 500 client

    Newell Rubbermaid (

  • January 2013

    Ranked #18 on the SDBJ fastest growing companies list

    Our determination and focus enabled us to produce quality work for our clients which landed us on the SDBJ fastest growing companies list.

  • July 2018

    Ranked #3533 on the Inc5000 list

    The constant desire for growth and excellence was rewarded by earning a spot on the Inc5000 list.

  • February 2020

    20th Anniversary and new framework Launch

    We launched our new framework that drastically improves performance compliance from Google.